Hey! My name is Emma.
For as long as I can remember, I've been obsessed with media.
Whether it was watching the home movie my dad filmed with his camcorder on TV half a minute after he stopped filming, or playing the Trollz PC game: if there was media involved, I was interested in it.
My passion really kicked into the next gear when I was in my last year of high school, and I decided to do my final thesis on viral videos. While my classmates were writing long essays about vulcanic eruptions or the economic situation in Guatemala, I was up until 4 in the morning watching Nyan Cat and Rebecca Black's Friday, trying to answer the question 'What makes a video go viral?'
Sadly, I didn't find a conclusive, simple answer to that question back then. But ever since that moment, media has been a constant factor in my life. After high school, I decided on the one-year orientation course for Production at The Netherlands Film Academy. While it was amazing and I learned a lot, I realised I wanted to know more about other types of media as well. That's why I decided to study Communication & Multimedia Design at the Avans University of Applied Sciences in 's-Hertogenbosch, The Netherlands.
In 2013, I saw my first ever women's professional football game and overnight, I decided that I wanted to become a professional football player too. The fact that I had just turned 20, smoked a pack a day and had never in my life played higher than the Dutch 8th tier, the lowest amateur football level in the country? Minor obstacles, nothing more than that, of course!
On my blog, I wrote about my adventures in football, which took me from the Dutch 8th tier to the Belgian professional league in just a few years.

As much as I enjoyed playing football myself, it was during my one-year internship at the sports department of three regional newspapers and my work at the FIFA Women's World Cup 2019 that I realised my true passion was the media side of sports. That's why, last year, I decided to quit my active playing career as a footballer and work on building a new one in sports media instead.
They say that when you turn your hobby into your job, you'll never work a day in your life, right?
I can't wait to find out what that feels like ;-)
Other appearances
From ‘party girl’ to the Belgian top flight: Emma Coolen’s remarkable rise
the guardian (2018)
Athlete Ally
Pro Ambassador (2020 - )
'Emma Coolen, from party to pro'
Radio Interview (Dutch) - Nos (2019)
'Woezik surprises with transfer of 'Lionesses-watcher' Emma Coolen'
article (Dutch) - De Gelderlander (2019)
'World Cup is the dot on the horizon for Emma Coolen'
Interview (Dutch) - Eindhovens Dagblad (2017)
Emma's story
article - Queer majority (2020)
Back to Top